Unless you’ve been hiking in the Sahara, you know the economic news is not good. The question, of course, is how does this affect the web?
Recession. It is an ugly word, but one that appears to be more and more relevant. The real estate industry is bottoming out. The dollar is down. Unemployment is up. It makes you wonder if the candidates for President really know what they are getting into.On a more practical level, the question facing online businesses is how the economic downturn will affect them. Is it all going to be gloom or is there any silver lining. Well, it appears to be a mixed bag.
The thing to remember with the web is business results tend to be pretty quick. Whereas other businesses see delays of month, you tend to see any trend on the web now. A drop in demand for your product or services is not required to snake through a supply line before you feel it.
Let’s deal with the bad news first. A slowing economy is going to lead to one distinct action – a pull back on spending. People that are not confident about the future tend to hold on to their money. This means fewer sales for many online businesses. This is particularly true if the items being sold are not functional, life necessities. Obviously, there will be exceptions, but this will be the general trend.
There is some good news, however. A downturn on the web leads to two results. The first is less competition. Many of your competitors will disappear or pull way back on their marketing efforts. This can give you an opportunity to take over more market share, particularly when it comes to search engine optimization. When companies pull back on their optimization efforts, they lose rankings and you can fill them.
A secondary bit of good news is more sublime. Fuel prices are as high as they have ever been historically. They are forecast to continue to go up with $4 a gallon for gas a realistic figure in the next few months. So, what do all those SUV owners do when it is time to buy something? More and more of them are going to be sitting and clicking through sites to make their purchases. Why spend $20 or $40 on gas when you can have it delivered to your door?
The economy is a dynamic beast. The natural cycle is to go up and down, so don’t fret excessively about the downturn. It will bounce back. Heck, it’s a great time to buy a home!
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Robert excellent information... and could not be better said in this economy.....
ReplyDeletehttp://kathy.our-freedomteam.com
this will help on the subject of door delivery to keep on the same subject with the economy
Thanks Robert......I will continue to follow you as you have excellent info we all can use